Program Overview
The DMI Pro (version 12.0) is a globally recognized professional certification designed for marketing and business professionals who want to drive measurable results through digital channels. With nine integrated modules, the program equips participants with the strategic thinking, practical tools, and AI-powered skills needed to plan, execute, and optimize digital marketing across every major channel.
What sets this version apart is the full integration of Artificial Intelligence throughout the curriculum — not as a separate topic, but as a core competency embedded into every module. Participants will work with AI tools for research, content creation, paid media optimization, SEO, analytics, and strategic planning, while also developing the critical judgment to use these tools responsibly and effectively.
The program has been streamlined into nine focused modules, introduces the emerging field of Generative Engine Optimization (GEO), and includes hands-on AI simulations powered by Novela across the Social Media, Paid Search, and Strategy modules.
Who Should Attend
The DMI Pro 12 program is designed for marketing and business professionals who want to drive measurable results through digital channels, including:
-Marketing professionals at all levels
-Brand, content, media, and PR specialists
-Data, analytics, and insights professionals
-Consultants, business leaders, and entrepreneurs
-Career starters or switchers pursuing a future in digital marketing
- Marketing Executives
- Marketing Coordinators and Assistants
- Marketing Interns
- Marketing Analysts Brand Managers
- Brand Strategists
- Event Planners
- Public Relations (PR) professionals
- Copywriters and Content Creators
- Media Planners and Media Buyers
- Market Research Analysts
- Data Analysts and Product Marketers
- Marketing managers and marketing directors
- Consultants and IT managers
- Entrepreneurs and small business owners
- Those with responsibility for developing or implementing an online marketing strategy for an organization.
- Anyone looking to pursue a career in digital marketing.
- Anyone looking to build AI skills to future-proof their career.
Exam(s) Details
CDMP (DMI Pro) - Certified Digital Marketing Professional by DMI
Online exam by exam, Inspera exam providers. The exam requires your cameras to be on, and you will be proctored by a specialist from the exam provider’s side. The exam is computer-based; the time is 2 hours with 120 questions across multiple choice, matching, and drag-and-drop formats. Candidates need a minimum of 60% to pass. Results will also be available shortly after your exam, but you will get an unofficial result on the spot. Students can take the exam up to 3 times with repeats costing €75. * The course fee includes 1 Pearson VUE test voucher.
Available languages:English
Total Questions: 120 | Duration: 2 hours
Course Prerequisite
No prior education or work experience required.




