Course Overview:
Master practical AI skills to design and implement an end-to-end, AI-driven digital strategy. This advanced course helps you boost ROI with less time and effort by applying specialized AI tools across the digital marketing spectrum—from SEO to social media, paid advertising, and beyond.
Key Highlights:
- 4 Interactive Modules
- Associate Level Certification
- 8 Hours of Self-Paced Learning
- FREE DMI Professional Membership Included (€150 Value)
- Practical Toolkits and Templates
Duration:
8 Hours
Self-Paced Learning
Format:
100% Online
On-Demand Access
Certification:
Associate Certificate
Course Modules:
Module 1: AI-Driven Digital Marketing
Duration: 2h 00m
Explore how AI technologies support digital marketing activities, and learn to use AI-driven insights and predictive analytics to build optimized marketing strategies.
Knowledge Gain:
- What is AI in Digital Marketing?
- AI and Machine Learning
- Generative AI and Predictive Analytics
- Ethics and Transparency in AI
- Data-Driven Decision-Making
- Advanced AI Applications in Marketing
- AI in Customer Journey Mapping
Module 2: Using AI for Research and Generating Content
Duration: 2h 00m
Learn to harness AI for competitor analysis, customer personas, and content creation across multiple media formats.
Knowledge Gain:
- Competitor Research
- Creating Customer Personas
- Content Ideation & Creation Tools
- Getting Started with ChatGPT
- ChatGPT Timesavers & Automation
- Image, Video, and Audio AI Tools
- Marketing Automation with AI
Module 3: AI and Digital Marketing Channels
Duration: 2h 00m
Discover how AI transforms core digital channels, including SEO, Google Ads, social media, and CX strategies.
Knowledge Gain:
- AI and Technical SEO
- Keyword Research with AI
- AI for Google Ads & Creative Production
- AI in Social Media & Third-Party Tools
- AI to Improve Customer Experience
- Marketing Automation with AI
Toolkits Included:
- ChatGPT Prompts for Your Digital Marketing Strategy
Module 4: Using AI to Implement a Digital Strategy
Duration: 2h 00m
Develop AI-enhanced digital strategies, from omnichannel execution to ROI measurement, innovation, and agile marketing skills.
Knowledge Gain:
- AI for Strategic Planning
- AI for Omnichannel Strategy
- AI for Innovation & ROI Optimization
- Skills for AI-Driven Marketing
- Agile Thinking in Marketing
- Overcoming Creative Barriers
Course Fee: 672 USD or 2,445 QAR
*Register and pay in QAR
