Workshop Description:
The course provides that knowledge, and deals with skills in strategic events planning, marketing, budgeting and financial planning, human resource planning, sites and venues, and many other vital topics.
Upon the completion of this course, the participant will be able to:
- Define an event concept and set objectives based on this.
- Write an Event Plan – Allocate roles and identify needs
- Use financial planning and scheduling tools
- Market your event
- Identify risk, and select risk management strategies
Target Audience:
Managers, supervisors and staff from all departments
Methodology:
Lecturing, exercises, case studies, field work exercises videos, Role playing.
Workshop Modules:
- Introduction to event management
- Site evaluation and selection of suppliers
- Sponsorship
- Budget and Finance
- Event production and tools
- Risk management
- Dealing with the event team
- Marketing and promotion
- Logistics
- Events in companies and institutions, and virtual events
- Completion and evaluation of the event
- Project evaluation
