Course Overview:
This course equips you with the tools and knowledge to create impactful customer experiences in today’s dynamic digital environment. Through expert-led modules, practical toolkits, and case studies, you'll learn to design, optimize, and measure CX strategies that drive engagement and loyalty.
Key Highlights:
- 4 Interactive Modules
- Associate Level Certification
- 8 Hours of Self-Paced Learning
- FREE DMI Membership Included
- Practical Toolkits and Templates
Duration:
8 Hours
Self-Paced Learning
Format:
100% Online
On-Demand Access
Certification:
Associate Certificate
Course Modules:
Module 1: Customer Experience – Agility and the Changing Nature of Customers
Duration: 2h 10m
Explore how evolving customer behavior demands a flexible, agile approach to CX strategy in the digital age.
Knowledge Gain:
- The Changed Buying Process
- Basics of Customer Experience (CX)
- CX in a Digital Environment
- Agile Thinking for CX
Toolkits Included:
- Audience Research and Listening Tools
- Tips on Getting to Know Your Customers Better
Module 2: Designing CX – Placing the Customer at the Center
Duration: 1h 39m
Learn how to assess and design meaningful customer experiences by putting your customer at the heart of every decision.
Knowledge Gain:
- Assessing Customer Experience
- Designing for CX Excellence
- Adaptability in the Workplace
Toolkits Included:
Case Study:
- Glossier: A Thoroughly Modern Beauty Brand
Module 3: Optimizing CX – Authenticity and Involving Customers
Duration: 2h 36m
Discover how to improve CX by integrating authenticity, customer feedback, and persuasive communication strategies.
Knowledge Gain:
- Strategic Thinking for CX
- Changing the Customer Experience
- Social Customer Service Strategy
- The Art of Persuasion
Case Studies:
- The Fyre Festival & Authenticity in Marketing
- REI: An Outstanding Social Media Success
Module 4: Measuring CX – Data, Metrics, and Visualization
Duration: 1h 44m
Understand how to measure performance and present data-driven insights using key CX metrics and visualization tools.
Knowledge Gain:
- Social CX Metrics and KPIs
- Performance Improvement Strategies
- Reporting and Data Visualization
Toolkits Included:
- 5 Tactics to Get Great Customer Reviews
- How to Deal with Fake Online Reviews
Case Study:
- McDonald's: Through the Golden Arches to Global Dominance
Course Fee: 445 USD or 1,620 QAR
*Register and pay in QAR
