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Course Overview:

Embark on a dynamic journey through the world of digital marketing with our comprehensive program. Uncover the game-changing impact of digital marketing, social media, and AI on today's business landscape. Master social media and content marketing to make your brand a household name. Explore SEO, PPC, and display advertising to boost website rankings and drive traffic. Craft compelling email campaigns and fine-tune strategies with web analytics. Sharpen professional skills in time management, agile thinking, and problem-solving. Thrive in the dynamic digital marketing world with elevated creativity and strategic thinking. Unleash tailored tactics and strategies, guiding businesses from concept to execution.

• The mostly widely taught digital marketing program globally with over 60,000 students certified
• The Version 9.1 released April 2022
• Validated by the Industry leaders including Google,Facebook, LinkedIn.

Course objectives:

• Explore the game-changing impact of digital marketing, social media, and AI on business. Uncover the secrets underpinning the revolution that’s reshaping today’s business landscape.
• Master the art of social media and content marketing. Learn how to transform your brand into a household name and delight customers with engaging content that resonates with their needs.
• Integrate digital channels and explore how SEO, PPC, and display advertising can boost your website’s organic rankings, drive more traffic, and generate demand for your business.
• Discover how to craft email campaigns that convert. Design, execute, and track your way to email marketing success using proven tactics and strategies.
• Unleash the power of data and metrics with web analytics to fine-tune your marketing game. Better understand your customer’s journey, uncover insights, and make data-driven decisions to elevate your campaigns.
• Sharpen your professional skills and boost your personal and career effectiveness in the dynamic world of digital marketing. Master time management, agile thinking, and problem-solving skills and learn how to enhance your creativity and strategic thinking skills.
• Unleash the full potential of digital marketing. From concept to execution, discover the art of crafting tailored marketing tactics and strategies to propel businesses toward their goals.

Delivery Method:

In-person Classes

Target Audience:

• Marketing Executives, Marketing Coordinators, Marketing Assistants, Marketing Interns, and Marketing Analysts
• Brand Managers, Brand Strategists, Event Planners, and Public Relations (PR) professionals
• Copywriters and Content Creators
• Media Planners and Media Buyers
• Market Research Analysts, Data Analysts, and Product Marketers
• Marketing managers and marketing directors
• Consultants and IT managers
• Entrepreneurs and small business owners
• Those with responsibility for developing or implementing an online marketing strategy for an organization
• Anyone looking to pursue a career in digital marketing
• Anyone looking to build AI skills to future-proof their career

Exam:

• Online exam taken at a Pearson VUE test centre. The testing Center in Doha is Al-Attiya Computer & Technology
• Pearson VUE test centre network has over 5,200 centres in 180 countries.
• Exam lasts 180 minutes (3hrs).
• Results will be printed at the centre and will also be available in your Pearson VUE account.
• Students can take the exam up to 3 times with repeats costing €75.

Course Outline:

Current Modules

• Introduction to Digital Marketing
• Content Marketing
• Social Media Marketing
• Search Engine Optimization (SEO)
• Paid Search with Google Ads
• Display & Video Advertising
• Email Marketing
• Website Optimization
• Analytics with Google Analytics
• Digital Marketing Strategy

About DMI:

The Digital Marketing Institute are the world's leading provider in digital marketing courses, providing the most widely taught set of Certification Standards for professional learners and educators in the industry.

DMI works with educational institutions that are committed to providing the best education to advance careers and enhance digital knowledge to address the global digital skills shortage.