Course Overview:
This course offers a practical, career-focused introduction to user experience and web design. Through expert-led content, interactive modules, case studies, and practical toolkits, you'll gain the skills to build user-centric websites and improve digital experiences.
Key Highlights:
- 5 Interactive Modules
- Associate Level Certification
- 11 Hours of Self-Paced Learning
- FREE DMI Membership Included
- Practical Toolkits and Templates
Duration:
11 Hours
Self-Paced Learning
Format:
100% Online
On-Demand Access
Certification:
Associate Certificate
Course Modules:
Module 1: Website Design and Problem-Solving
Duration: 1h 36m
Learn how to build user-friendly websites through problem-solving, usability principles, and measuring user engagement.
Knowledge Gain:
- Web Design & Website Optimization
- Publishing a Basic Website
- User Experience Fundamentals
- 5 Usability Principles
- Problem-Solving for Better Design
Case Study:
Slack: Blowing Up the Business Communications Realm
Module 2: Design-Led Websites and eCommerce
Duration: 3h 21m
Design experiences that convert visitors into customers by thinking like your user and applying tested UX strategies.
Knowledge Gain:
- UX Design Principles
- Visual Design Best Practices
- UX Patterns in Web Design
- Design-Led Content Marketing
- Prototyping and User Testing
- Implementing Effective UX
Toolkits Included:
- Infographic: The 5 Steps of Keyword Research
- Toolkit & Handbook: On-Site SEO Audit
Case Study:
Voice Search with Clark Boyd (Podcast)
Module 3: Graphic Design and Creative Skills
Duration: 1h 33m
Discover the principles of strong visual communication, and how to create compelling, consistent creative assets.
Knowledge Gain:
- Enhancing Creative Thinking
- Graphic Design Principles
- Brand Guidelines and Visual Consistency
- Designing Effective Graphics
Topics Covered:
- Content Ideation Template
- Style Elements Template and Worksheet
Case Study:
Glossier: A Thoroughly Modern Beauty Brand
Module 4: SEO for Websites
Duration: 2h 12m
Learn how to increase website visibility, drive traffic, and create mobile-friendly experiences with effective SEO practices.
Knowledge Gain:
- Search Engine Marketing Basics
- eCommerce and Mobile Optimization
- SEO Best Practices
Toolkits Included:
On-Site SEO Audit Handbook
Case Study:
Why SEO is Changing and How Best to Respond
Module 5: Tracking Websites and Project Management
Duration: 2h 07m
Explore how to track user behavior, set goals with analytics, and manage UX projects using real-time data.
Knowledge Gain:
- Project Management in UX
- Google Analytics Setup
- Analytics Tools for Marketing
- Using Data to Improve UX
- Setting Goals with Analytics
Toolkits Included:
- One-Year Gantt Calendar Template
- Funnel Conversion Reporting Toolkit
Case Study:
Tinder: Taking Dating into a Dystopian Future?
Course Fee: 445 USD or 1,620 QAR
*Register and pay in QAR