Course Overview:
This course is designed to help you confidently plan, execute, and optimize digital marketing strategies that center around your brand and customers. With a blend of expert-led video tutorials, case studies, and practical toolkits, you’ll develop the skills to drive strategic marketing success across digital channels.
Key Highlights:
- 4 Interactive Modules
- Associate Level Certification
- 11 Hours of Self-Paced Learning
- FREE DMI Membership Included
- Practical Toolkits and Templates
Duration:
11 Hours
Self-Paced Learning
Format:
100% Online
On-Demand Access
Certification:
Associate Certificate
Course Modules:
Module 1: Marketing Fundamentals
Duration: 2h 20m
Understand the foundational role of marketing in driving business strategy. Learn the value of market research and consumer behavior analysis.
Knowledge Gain:
- Strategic Marketing
- Designing a Marketing Program
- Market Research
- Consumer Behaviour
Case Study:
- Think with Google & Social Case Studies Demo
Expert Insights:
- Your Guide to B2B Marketing Basics
Module 2: Planning a Strategy
Duration: 1h 45m
Explore the core principles of omnichannel strategy, customer journey mapping, and aligning digital tactics to strategic goals.
Knowledge Gain:
- Digital Marketing Planning
- Omnichannel Strategy
- Customer Centricity
- Customer Experience
Toolkits Included:
- Digital Marketing Strategy Research Template
Module 3: Choosing Digital Channels for Your Strategy
Duration: 3h 41m
Dive into digital channel planning, exploring inbound vs. outbound marketing, cross-media planning, and mobile strategies.
Knowledge Gain:
- Channel Planning
- Demand Generation (Outbound)
- Social and Content Strategy (Inbound)
- Search Engine Marketing
Toolkits Included:
- Marketing Media Brief
- Digital Marketing Campaign Brief Template
- Keyword Research Toolkit
- Google Ads Creator Template
Module 4: Planning & Executing a Digital Strategy
Duration: 2h 58m
Learn how to analyze the market, define objectives, and implement your digital strategy using frameworks like SOSTAC, RACE, and SMART.
Knowledge Gain:
- Situation and Audience Analysis
- Defining Your Target Audience
- Setting Strategy Objectives
- Selecting Digital Channels
- Action Planning
- Strategic Thinking and Execution
Toolkits Included:
- Buyer Persona Template
- Strategy Action Plan Template
Course Fee: 445 USD or 1,620 QAR
*Register and pay in QAR
