Course Overview:
This course will help boost your career through a blend of expert-led video tutorials, case studies, and practical toolkits. By the end of the course, you’ll understand the core principles and best practices in analytics and data management to make informed, data-driven decisions.
Key Highlights:
- 4 Interactive Modules
- Associate Level Certification
- 10.5 Hours of Self-Paced Learning
- FREE DMI Membership Included
- Practical Toolkits and Templates
Duration:
10.5 Hours
Self-Paced Learning
Format:
100% Online
On-Demand Access
Certification:
Associate Certificate
Course Modules:
Module 1: Data, AI, and Data Protection
Duration: 2h 10m
Learn about different data types, data management best practices, and the use of AI in digital marketing. Explore privacy, ethics, and data protection principles.
Knowledge Gain:
- Understanding Data: Good vs. Bad
- Data & AI in Marketing
- Privacy, Ethics, and GDPR
Expert Insights:
- Best Examples of AI in Digital Marketing
- The Definitive GDPR Checklist for Marketers
Module 2: Google Analytics 4 (GA4) Fundamentals
Duration: 2h 32m
Master the setup and configuration of GA4, tracking code installation, and linking to other platforms. Learn how to use analytics reports for campaign insights.
Knowledge Gain:
- GA4 Account Setup & Configuration
- Setting Events in GA4
- Alternative Analytics Platforms
Expert Insights:
- The Best Alternatives to Google Analytics
Module 3: Data-Driven Decisions
Duration: 2h 48m
Explore how to monitor and analyze marketing campaigns using analytics tools. Learn how to leverage data-driven decisions for better ROI.
Knowledge Gain:
- Monitoring Campaigns with Google Analytics
- Using Google Optimize
- Data-Driven Marketing Actions
Toolkits Included:
- Paid Media Budget Forecasting Tool
Expert Insights:
- GA4 Report Explorations & Funnels with Cathal Melinn
- CRO Tactics
Module 4: Visualizing and Presenting Data
Duration: 2h 29m
Learn how to present data insights clearly using Excel and visualization tools to effectively communicate key findings.
Knowledge Gain:
- Data Reporting & Visualization
- Presentation Skills
- Excel Charts & Pivot Tables
Toolkits Included:
- Channel Performance Tracker
- Funnel Conversion Reporting
- Master Your Presentations
Expert Insights:
- Best Analytics Tools for Digital Marketing
- Data Visualization Tools & Tips
- Getting Hands-On with Analytics
- Excel Walkthroughs with Cathal Melinn
Course Fee: 445 USD or 1,620 QAR
*Register and pay in QAR
